Job: Digital Analytics or Web Analytics Manager

Google Analytics 4, Server-Side Google Tag Manager, Javascript, Data Layer, Meta Conversions API

Remote

Full Time

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About the Role

Our client is looking for a Digital Analytics or Web Analytics Manager to lead their digital and web analytics efforts. This position is crucial to ensuring that business decisions are based on accurate and well-interpreted data. The person in this role will be responsible for implementing and managing Google Analytics 4 and other analytical tools, as well as collaborating with various teams to optimize digital marketing and e-commerce strategies.

Responsibilities

Implement and manage Google Analytics 4, including setup, testing, and validation.
Manage Server-Side Google Tag Manager.
Implement and maintain data layers for e-commerce.
Work with Meta Conversions API.
Collaborate closely with marketing and development teams to provide data-driven insights.
Participate in client meetings to present results and propose improvements.

Requirements

Strong attention to detail.
Experience in Google Analytics 4 setup, testing, and validation.
Experience with Server-Side Google Tag Manager.
Proficient in Javascript.
Experience with data layer implementations for e-commerce.
Advanced English proficiency.
Minimum of 5 years of experience in digital or web analytics.

Qualifications

Demonstrable experience in implementing and managing digital analytics tools.
Effective communication skills and ability to interact with clients.
Ability to work independently and as part of a team.
Deep knowledge of e-commerce and digital marketing platforms.

Nice to Have

Knowledge of SQL.
Experience with Data Warehouses (Google BigQuery or Snowflake).
Knowledge of Data Modeling and Reverse ETL (Hightouch, Census, etc.).
Experience with Chrome extension tracking.
Experience in paid digital marketing or e-commerce.